In this podcast, Brian Sadler explains why RevoluSun Massachusetts has changed its name to Solaris Renewables. He talks about the company’s history and its continued commitment to provide quality products and services to clients.
John Maher: Hi, I’m John Maher. I’m here today with Brian Sadler, Vice President at Solaris Renewables, a solar company in Massachusetts providing premium solar and storage technologies with exceptional customer service and designing, installing, and servicing solar systems in Massachusetts, Southern New Hampshire, and Maine. Today, we’re talking about the story behind the Solaris Renewables rebranding. Welcome, Brian.
Brian Sadler: Thanks, John. I appreciate you having me and look forward to chatting with you.
History of the Company
John: Yeah, absolutely. Brian, your company used to be called RevoluSun Massachusetts, and now it’s rebranded as Solaris Renewables. How did RevoluSun Massachusetts start and then what was behind this strategic move to rebrand?
Brian: Yes. We basically were a couple companies actually starting out in solar in the late 2000s. And through a relationship with RevoluSun, who was a Hawaii-based company and one of the largest in that state and been super successful, has a great name for themselves, and through that relationship, basically they were going to start doing franchises, that model of local company franchises, and go from there and try to keep expanding.
We were excited about the opportunity to get a jump on our operation with an established company and took on that brand RevoluSun through the combining of two smaller companies, which was great. We had the opportunity to leverage some of their relationships, their experience to grow here. We’ve been operating as RevoluSun for over 10 years now until the rebrand.
And really the rebrand was an opportunity for us to stand on our own being that the markets are so different in each of the states for solar, and we learned pretty quickly we have to figure this out on our own because how Hawaii works is not how Massachusetts works. And through that journey, we really grew the brand, established ourselves here, and then were excited about the opportunity to rebrand and stand on our own essentially.
Why Solaris Renewables Became the New Name
John: Right. Now, rebranding is obviously a significant undertaking for any organization. Can you share some insights into the process that RevoluSun Massachusetts went through and how you arrived at the name Solaris Renewables?
Brian: Yeah, yeah. Rebranding is no small task. We wanted to make it as seamless as possible, essentially. On a real basic level, same great company, same great people, same great service, just new name. We coalesced a group of us in our company, and started researching, trying to brainstorm on different names and trying to align with the industry, with our company. We want to remain local, which is something that is near and dear to our hearts and as well for our customers, but we didn’t want to regionalize the name per se.
We just brainstormed and thought of names that we all came up with. And then we had to…you know, are they not trademarked? Are they not already businesses in Massachusetts? Does the dot com exist? All these things that were challenges, which was a baseline just to get a pool of names. As time goes on and more and more dot coms exist, it was a challenge just to come up with a name. But we were inspired by Solaris having “solar” in the name, because we wanted to identify it and be easily identifiable about what we do.
And then we were going to either…do we want to be such-and-such solar or such-and-such energy, or power? We went through all the different words and motions, but we found that we like Solaris and that the meaning is “pertaining to the sun”. Also, it’s a star in the Pegasus constellation. And then renewables we felt like is pretty clear, between Solaris and Renewables and what we’re doing, but it also gives us the opportunity to look at other products and services as well, as time goes on, because we never know exactly what the future brings.
We primarily are a solar company. We also do storage and some other peripheral items, but we wanted to leave that door open as well.
Continuing Brand Alignment
John: Right. Now, as you mentioned, RevoluSun Massachusetts had really established itself as a prominent player in the renewable energy industry here in Massachusetts. How does the rebranding of Solaris Renewables align with the company’s continuing vision and mission, and what changes maybe can we expect to see?
Brian: Yeah, good question. Again, we wanted to try to make it seamless, right? Because we’re also doing this on the fly as we’re still operating and need to go run the day to day. But we really looked at it as an opportunity to make improvements and redefine ourselves. For instance, our website we left dormant as we knew this was coming, and now it’s an opportunity to refresh our message to our potential customers and the general public.
But I think at the end of the day, our mission and vision remains constant, to be a premium product with products and services that align with that and provide the highest level of performance and warranty supporting them as well.
Solaris Renewables Unique Value Proposition
John: How does Solaris Renewables stand out, do you think, in the competitive renewable energy landscape? Are there any specific aspects of this rebranding that really emphasize the company’s unique value proposition?
Brian: Yeah, I think, again, we have positioned ourselves as a premium product. I think we always have looked for manufacturing partners that are at the top of our market and industry, and we wanted to continue that.
We limit our partners and have long-established partnerships, and those have remained. We continued that model. One thing that we’ve also always pride ourselves in is being a local company that we know we’re experts in the landscape here in Massachusetts. We’re familiar with all of the incentives, the regulations.
And then what a lot of times say is our customers are our neighbors, so you’ll be treated as such. We really want to align with that local presence, but also having a national presence in terms of relationships with manufacturers and doing great work. And then in terms of any specific aspects that emphasize our value proposition, I think it’s an opportunity through this rebrand to reestablish our ourselves and our message and continue to grow in that area as well.
Contact Solaris Renewables for Your Solar Needs
John: All right. Well, that’s really great information, Brian. Thanks, again, for speaking with me today.
Brian: Thanks, John, I appreciate it.
John: For more information, you can visit the website at solarisrenewables.com or call 781-270-6555.